“There is a measurable trend towards OTT content that drives cord-cutting,” said Roger Entner, principal analyst at Recon Analytics. What could differentiate Plex’s Live TV from similar services is the ability to watch local programming, notably live news and sports - content that is largely missing from other over-the-top services. Plex began in late 2007 as a freeware hobby project created by developer Elan Feingold, and in mid-2011 it launched a premium version of its streaming service, dubbed “Plex Pass.” Plex is far from the first company to offer DVR services as a way to entice traditional cable and satellite subscribers to cut the cord. It is also unclear how paid offerings from the networks, such as CBS All Access, will fit in - but at present it seems that content of this sort will be unavailable as well. It is important to note that encrypted channels are not currently supported - so shows from HBO and Showtime and other pay services are not available. The service currently is available with a Plex Pass subscription for US$4.99 per month, $39.99 a year, or $119.99 for a lifetime subscription.
The new Plex Live TV allows users to access local news and sports from all the major U.S.-based channels, including ABC, CBS, CW, NBC, Fox, PBS and Univision, as well as select programming from CBC, BBC, ITV and Telemundo. To utilize the service, users need to install a digital antenna and a digital tuner to receive the over-the-air signals. Plex Live TV currently is available only on Android TV and iOS devices, while recorded TV shows are available on the aforementioned devices. Plex DVR is supported by many smart TVs as well. The Plex DVR service allows users to manage their recorded programming via Android TV, iOS devices, Windows and Mac, as well a variety of set-top boxes, such as Roku, Chromecast, Amazon Fire and Apple TV, and the Xbox and PlayStation gaming systems. The live-TV streaming launch follows last year’s introduction of the Plex DVR, which provides users with free over-the-air access to 86 of Nielsen’s 100 most watched shows in the United States. Video streaming service Plex on Thursday announced the availability of a beta version of its Plex Live TV.
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